Truence — Apply for the Private Beta

The Truence engine

Connect once. Proven always.

Truence connects your store, ad platforms, marketing, and Agentic AI channels into one operating system. Every sale, every ad dollar, and every deposit is verified against the cash that actually landed in your bank. That truth becomes your edge. You stop funding guesswork and platform illusion. You predict what is next. And you scale with the confidence your competitors do not yet have.

01 · Your commerce stack

02 · Verified against your bank

03 · Scale with truth

matchedEvery transaction

reconciledEvery deposit

pursuedEvery dispute

no write accessRead only

Every platform reports its own version. Your bank reports the truth. Truence turns that truth into your scale.

Live financial intelligence

Unified source of truth.

Revenue confirmed against deposits. ROAS verified by settled cash. True cost to acquire. Forward capital already in motion. Books reconciled line by line. AI agent payouts tagged by channel. Every number, anchored to your bank.

Settlement-verified ROASPer channel

Email$0

Google$0

Meta$0

TikTok$0

Closed-loop · verified 2 min ago94% accuracy

True cost to acquirePer customer · 30d

$67vs. $94 platform

Ad spend$42

Creative & tools$12

Fulfillment$8

Returns reserve$5

Settlement-anchored CAC−18.3% vs Q2

Capital arrival · 30 daysBank-confirmed

$0↑ 28.4%

7d

$84,200

14d

$176,400

30d

$312,800

Real-time accounting Live ledger

0%0 unmatched

✓Nov 14Shopify payout$18,420

✓Nov 13Stripe settlement$9,612

✓Nov 13Chargeback recovered$412

✓Nov 12Amazon disbursement$24,108

✓Nov 12Refund batch−$1,240

Every line item matched to a deposit2,148 / 2,148

AI agent payouts · by channel Live reconciling

$0AI net profit · 30d

AI orders

2,964

AI gross

$305,857

Return rate vs human

−1.8 pt

Match rate

99.4%

ChatGPTACPT11,284 ord$38,42031%

PerplexityReferralT1612 ord$17,84028%

ClaudeMCPT1498 ord$14,26029%

GeminiUCPT2356 ord$9,18026%

MS CopilotACPT2214 ord$5,94024%

Human baselineDirect—8,620 ord$214,30022%

T1 deterministic · UTM and protocol params (~85%)T2 probabilistic · IP and headless signatures (~15%)

Paired with bank-confirmed revenue shown above. One reconciled ledger for every source of cash.

Your journey in

Four steps to your truth.

Self serve from connect to clarity. Founders go live instantly and watch their numbers reconcile in real time. When you want a hand, our team is on standby to walk you through it.

01 · Instant

Connect

Link store, bank, ads, and payments. Read only, no engineering.

Gold wax seal pressed on a ledger, symbol of verification

02 · Live

Verify

Every dollar traced to the money that actually settled.

Founder workspace with laptop showing live financial data

03 · One source of truth

Operate

Real profit, true ROAS, cash forecast. Anchored to your bank.

04 · Compounding edge

Scale

Deploy capital on verified truth. Founder support when you want it.

From connect to clarity. Then scale on truth.

Join Truence

Foundation cohort · By invitation

Foundation Cohort · For ecommerce founders

Build your business on verified truth.

Complete platform access for thirty days, a permanent founding rate, and a direct line to the team rebuilding ecommerce finance from the bank up.

The standard behind every number

Two decades of proving the numbers are real.

Truence was built by a founder who spent twenty years inside banking, audit, and compliance, where confirming a number was the whole job. That same standard now powers every report you receive.

20y

Inside banking & audit

100%

Bank settled, never assumed

0

Platform promises trusted

Read the full story →

The founder’s standard

“In banking, a number you cannot confirm is a number that does not exist. Ecommerce founders deserve the same standard.”

Questions

The answers, plainly.

Your store on Shopify or Amazon, your bank through Plaid, and your payment and ad accounts. The fuller the picture, the sharper the report.

Your private Truence report. Confirmed revenue, settled ROAS, real acquisition cost, cash flow signals, and a clear read on your operation. One month of full access is free for the first 50 qualified merchants.

A fit call, a guided onboarding session, and a review once you have seen your report. We pace it to your schedule.

Bank accounts connect through Plaid, read only. We never move money and never write to your accounts. Your data is used for one purpose. Showing you what is true.

Built for ecommerce founders

What your Truence report could reveal.

A glimpse at the kinds of insights Truence is designed to surface for the brands joining our private beta. Examples only. Your report is built from your own data.

Example

DTC Skincare

Shopify · $4M ARR

What your report could reveal: the gap between platform reported revenue and the cash that actually settled at the bank.

Sample insightRevenue clarity

Example

Outdoor Apparel

Shopify Plus · 7 figure

Imagine a side by side view of platform reported ROAS next to the ROAS your settled cash actually supports.

Illustrative scenarioSettlement ROAS

Example

Home Goods

DTC · Multichannel

A reconciled ledger that maps every payout line back to the deposit it came from. No more month end mystery.

Possible outcomeBooks at peace

Example

Athletic Wear

Amazon · 8 figure

A queue of chargeback events surfaced early, with the supporting evidence already pulled together for you.

Sample workflowChargeback signal

Example

Coffee Subscription

CPG · Recurring

A forward cash view modeled on the deposits that have actually cleared, so your next hire is not a guess.

Example forecastForward cash

Example

Pet Brand

DTC · Fast growth

A diligence packet that pulls every number from the bank in hours, not the weeks investors usually wait.

Hypothetical useDiligence ready

Example

Beauty Multibrand

Omnichannel

Channel level economics rebuilt from settled cash, so you can see which channel is actually paying you back.

Illustrative viewChannel truth

Example

Specialty Food

DTC · Wholesale

A true cost of acquisition built from real settled spend, not the metric your ad platform wants you to see.

Sample insightTrue CAC

Example

DTC Skincare

Shopify · $4M ARR

What your report could reveal: the gap between platform reported revenue and the cash that actually settled at the bank.

Sample insightRevenue clarity

Example

Outdoor Apparel

Shopify Plus · 7 figure

Imagine a side by side view of platform reported ROAS next to the ROAS your settled cash actually supports.

Illustrative scenarioSettlement ROAS

Example

Home Goods

DTC · Multichannel

A reconciled ledger that maps every payout line back to the deposit it came from. No more month end mystery.

Possible outcomeBooks at peace

Example

Athletic Wear

Amazon · 8 figure

A queue of chargeback events surfaced early, with the supporting evidence already pulled together for you.

Sample workflowChargeback signal

Example

Coffee Subscription

CPG · Recurring

A forward cash view modeled on the deposits that have actually cleared, so your next hire is not a guess.

Example forecastForward cash

Example

Pet Brand

DTC · Fast growth

A diligence packet that pulls every number from the bank in hours, not the weeks investors usually wait.

Hypothetical useDiligence ready

Example

Beauty Multibrand

Omnichannel

Channel level economics rebuilt from settled cash, so you can see which channel is actually paying you back.

Illustrative viewChannel truth

Example

Specialty Food

DTC · Wholesale

A true cost of acquisition built from real settled spend, not the metric your ad platform wants you to see.

Sample insightTrue CAC

Example

DTC Skincare

Shopify · $4M ARR

What your report could reveal: the gap between platform reported revenue and the cash that actually settled at the bank.

Sample insightRevenue clarity

Example

Outdoor Apparel

Shopify Plus · 7 figure

Imagine a side by side view of platform reported ROAS next to the ROAS your settled cash actually supports.

Illustrative scenarioSettlement ROAS

Example

Home Goods

DTC · Multichannel

A reconciled ledger that maps every payout line back to the deposit it came from. No more month end mystery.

Possible outcomeBooks at peace

Example

Athletic Wear

Amazon · 8 figure

A queue of chargeback events surfaced early, with the supporting evidence already pulled together for you.

Sample workflowChargeback signal

Example

Coffee Subscription

CPG · Recurring

A forward cash view modeled on the deposits that have actually cleared, so your next hire is not a guess.

Example forecastForward cash

Example

Pet Brand

DTC · Fast growth

A diligence packet that pulls every number from the bank in hours, not the weeks investors usually wait.

Hypothetical useDiligence ready

Example

Beauty Multibrand

Omnichannel

Channel level economics rebuilt from settled cash, so you can see which channel is actually paying you back.

Illustrative viewChannel truth

Example

Specialty Food

DTC · Wholesale

A true cost of acquisition built from real settled spend, not the metric your ad platform wants you to see.

Sample insightTrue CAC

Example

Specialty Food

DTC · Wholesale

A true cost of acquisition built from real settled spend, not the metric your ad platform wants you to see.

Sample insightTrue CAC

Example

Beauty Multibrand

Omnichannel

Channel level economics rebuilt from settled cash, so you can see which channel is actually paying you back.

Illustrative viewChannel truth

Example

Pet Brand

DTC · Fast growth

A diligence packet that pulls every number from the bank in hours, not the weeks investors usually wait.

Hypothetical useDiligence ready

Example

Coffee Subscription

CPG · Recurring

A forward cash view modeled on the deposits that have actually cleared, so your next hire is not a guess.

Example forecastForward cash

Example

Athletic Wear

Amazon · 8 figure

A queue of chargeback events surfaced early, with the supporting evidence already pulled together for you.

Sample workflowChargeback signal

Example

Home Goods

DTC · Multichannel

A reconciled ledger that maps every payout line back to the deposit it came from. No more month end mystery.

Possible outcomeBooks at peace

Example

Outdoor Apparel

Shopify Plus · 7 figure

Imagine a side by side view of platform reported ROAS next to the ROAS your settled cash actually supports.

Illustrative scenarioSettlement ROAS

Example

DTC Skincare

Shopify · $4M ARR

What your report could reveal: the gap between platform reported revenue and the cash that actually settled at the bank.

Sample insightRevenue clarity

Example

Specialty Food

DTC · Wholesale

A true cost of acquisition built from real settled spend, not the metric your ad platform wants you to see.

Sample insightTrue CAC

Example

Beauty Multibrand

Omnichannel

Channel level economics rebuilt from settled cash, so you can see which channel is actually paying you back.

Illustrative viewChannel truth

Example

Pet Brand

DTC · Fast growth

A diligence packet that pulls every number from the bank in hours, not the weeks investors usually wait.

Hypothetical useDiligence ready

Example

Coffee Subscription

CPG · Recurring

A forward cash view modeled on the deposits that have actually cleared, so your next hire is not a guess.

Example forecastForward cash

Example

Athletic Wear

Amazon · 8 figure

A queue of chargeback events surfaced early, with the supporting evidence already pulled together for you.

Sample workflowChargeback signal

Example

Home Goods

DTC · Multichannel

A reconciled ledger that maps every payout line back to the deposit it came from. No more month end mystery.

Possible outcomeBooks at peace

Example

Outdoor Apparel

Shopify Plus · 7 figure

Imagine a side by side view of platform reported ROAS next to the ROAS your settled cash actually supports.

Illustrative scenarioSettlement ROAS

Example

DTC Skincare

Shopify · $4M ARR

What your report could reveal: the gap between platform reported revenue and the cash that actually settled at the bank.

Sample insightRevenue clarity

Illustrative scenarios. Truence is in private beta and does not publish customer results.

AI summary

Ask any AI to summarize Truence.

Pick a model and get an independent take on Truence in seconds.

Verify. Predict. Scale.

Connect once. Proven always.

Unified source of truth.

Verified at your desk. Alive in your pocket.

One platform. The whole picture.

Command your financials.

See the future of your cashflow.

Scale marketing with certainty.

Master the AI economy.

For ecommerce founders and leaders who are done guessing.

Four steps to your truth.

Connect

Verify

Operate

Scale

Build your business on verified truth.

Two decades of proving the numbers are real.

The answers, plainly.

What your Truence report could reveal.

Ask any AI to summarize Truence.

Ready to build on the truth?