Truence — Apply for the Private Beta

Connected commerce stack

Anything. Everything. Universal integration.

Stores, ad networks, payment rails, accounting, and your bank. Truence sits at the center and reconciles every signal into one verified source of truth. If your business runs on it, Truence connects to it.

StorefrontsMarketplacesAd networksPaymentsBanksAccountingEmail & SMSAny platform

Shopify

Amazon

Stripe

PayPal

Five proofs. One source of truth.

Revenue confirmed against deposits. ROAS verified by settled cash. True cost to acquire. Forward capital already in motion. Books reconciled line by line. Every number, anchored to your bank.

Settlement-verified ROASPer channel

Email$0

Google$0

Meta$0

TikTok$0

Closed-loop · verified 2 min ago94% accuracy

True cost to acquirePer customer · 30d

$0vs. $94 platform

Ad spend$48

Creative & tools$14

Fulfillment$9

Returns reserve$5

Settlement-anchored CAC−18.3% vs Q2

Capital arrival · 30 daysBank-confirmed

$0↑ 28.4%

7d

$84,200

14d

$176,400

30d

$312,800

Real-time accounting Live ledger

0%0 unmatched

✓Nov 14Shopify payout$18,420

✓Nov 13Stripe settlement$9,612

✓Nov 13Chargeback recovered$412

✓Nov 12Amazon disbursement$24,108

✓Nov 12Refund batch−$1,240

Every line item matched to a deposit2,148 / 2,148

Paired with bank-confirmed revenue shown above. Together, the five proofs your report is built on.

Who it is for

For ecommerce founders and leaders who are done guessing.

The beta is open to established U.S. Shopify and Amazon brands running real ad spend, ready to connect their store, bank, and ad accounts. Founders, CEOs, CFOs, and the leaders steering growth.

Your journey in

Four steps to your truth.

White glove from the first call to the final review. You bring the curiosity. We bring the platform, the people, and a $750 honorarium when you finish.

01

Discovery

Step 01

A short call to confirm fit.

We learn your business. You learn how Truence brings the truth to the surface.

20 minute intro
Founder to founder
No commitment

02

Onboarding

Step 02

Guided session to connect your data.

Shopify or Amazon. Your bank via Plaid. Your payment and ad accounts. We sit with you the whole way.

Plaid read only
White glove setup
Zero spreadsheets

03

Insight

Step 03

Your report, walked through line by line.

Bank confirmed revenue, settlement ROAS, real acquisition cost, forward cash, and risk signals.

Five proofs
Annotated walkthrough
Yours to keep

04

Reward

Step 04

Your honest verdict shapes the platform.

What is right. What is missing. What we build next. Your voice steers the roadmap.

$750 honorarium
Founding cohort
Lifetime preferred pricing

You earn $750 for completing the program. Your feedback shapes the platform.

Plus $100 for every qualified founder you refer who joins the cohort.

The standard behind every number

Two decades of proving the numbers are real.

Truence was built by a founder who spent twenty years inside banking, audit, and compliance, where confirming a number was the whole job. That same standard now powers every report you receive.

20y

Inside banking & audit

100%

Bank settled, never assumed

0

Platform promises trusted

Read the full story →

The founder’s standard

“In banking, a number you cannot confirm is a number that does not exist. Ecommerce founders deserve the same standard.”

Questions

The answers, plainly.

Your store on Shopify or Amazon, your bank through Plaid, and your payment and ad accounts. The fuller the picture, the sharper the report.

Your private Truence report. Confirmed revenue, settled ROAS, real acquisition cost, cash flow signals, and a clear read on your operation. Plus $750 for completing the program.

A fit call, a guided onboarding session, and a review once you have seen your report. We pace it to your schedule.

Bank accounts connect through Plaid, read only. We never move money and never write to your accounts. Your data is used for one purpose. Showing you what is true.

Built for ecommerce founders

What your Truence report could reveal.

A glimpse at the kinds of insights Truence is designed to surface for the brands joining our private beta. Examples only. Your report is built from your own data.

Example

DTC Skincare

Shopify · $4M ARR

What your report could reveal: the gap between platform reported revenue and the cash that actually settled at the bank.

Sample insightRevenue clarity

Example

Outdoor Apparel

Shopify Plus · 7 figure

Imagine a side by side view of platform reported ROAS next to the ROAS your settled cash actually supports.

Illustrative scenarioSettlement ROAS

Example

Home Goods

DTC · Multichannel

A reconciled ledger that maps every payout line back to the deposit it came from. No more month end mystery.

Possible outcomeBooks at peace

Example

Athletic Wear

Amazon · 8 figure

A queue of chargeback events surfaced early, with the supporting evidence already pulled together for you.

Sample workflowChargeback signal

Example

Coffee Subscription

CPG · Recurring

A forward cash view modeled on the deposits that have actually cleared, so your next hire is not a guess.

Example forecastForward cash

Example

Pet Brand

DTC · Fast growth

A diligence packet that pulls every number from the bank in hours, not the weeks investors usually wait.

Hypothetical useDiligence ready

Example

Beauty Multibrand

Omnichannel

Channel level economics rebuilt from settled cash, so you can see which channel is actually paying you back.

Illustrative viewChannel truth

Example

Specialty Food

DTC · Wholesale

A true cost of acquisition built from real settled spend, not the metric your ad platform wants you to see.

Sample insightTrue CAC

Example

DTC Skincare

Shopify · $4M ARR

What your report could reveal: the gap between platform reported revenue and the cash that actually settled at the bank.

Sample insightRevenue clarity

Example

Outdoor Apparel

Shopify Plus · 7 figure

Imagine a side by side view of platform reported ROAS next to the ROAS your settled cash actually supports.

Illustrative scenarioSettlement ROAS

Example

Home Goods

DTC · Multichannel

A reconciled ledger that maps every payout line back to the deposit it came from. No more month end mystery.

Possible outcomeBooks at peace

Example

Athletic Wear

Amazon · 8 figure

A queue of chargeback events surfaced early, with the supporting evidence already pulled together for you.

Sample workflowChargeback signal

Example

Coffee Subscription

CPG · Recurring

A forward cash view modeled on the deposits that have actually cleared, so your next hire is not a guess.

Example forecastForward cash

Example

Pet Brand

DTC · Fast growth

A diligence packet that pulls every number from the bank in hours, not the weeks investors usually wait.

Hypothetical useDiligence ready

Example

Beauty Multibrand

Omnichannel

Channel level economics rebuilt from settled cash, so you can see which channel is actually paying you back.

Illustrative viewChannel truth

Example

Specialty Food

DTC · Wholesale

A true cost of acquisition built from real settled spend, not the metric your ad platform wants you to see.

Sample insightTrue CAC

Example

Specialty Food

DTC · Wholesale

A true cost of acquisition built from real settled spend, not the metric your ad platform wants you to see.

Sample insightTrue CAC

Example

Beauty Multibrand

Omnichannel

Channel level economics rebuilt from settled cash, so you can see which channel is actually paying you back.

Illustrative viewChannel truth

Example

Pet Brand

DTC · Fast growth

A diligence packet that pulls every number from the bank in hours, not the weeks investors usually wait.

Hypothetical useDiligence ready

Example

Coffee Subscription

CPG · Recurring

A forward cash view modeled on the deposits that have actually cleared, so your next hire is not a guess.

Example forecastForward cash

Example

Athletic Wear

Amazon · 8 figure

A queue of chargeback events surfaced early, with the supporting evidence already pulled together for you.

Sample workflowChargeback signal

Example

Home Goods

DTC · Multichannel

A reconciled ledger that maps every payout line back to the deposit it came from. No more month end mystery.

Possible outcomeBooks at peace

Example

Outdoor Apparel

Shopify Plus · 7 figure

Imagine a side by side view of platform reported ROAS next to the ROAS your settled cash actually supports.

Illustrative scenarioSettlement ROAS

Example

DTC Skincare

Shopify · $4M ARR

What your report could reveal: the gap between platform reported revenue and the cash that actually settled at the bank.

Sample insightRevenue clarity

Example

Specialty Food

DTC · Wholesale

A true cost of acquisition built from real settled spend, not the metric your ad platform wants you to see.

Sample insightTrue CAC

Example

Beauty Multibrand

Omnichannel

Channel level economics rebuilt from settled cash, so you can see which channel is actually paying you back.

Illustrative viewChannel truth

Example

Pet Brand

DTC · Fast growth

A diligence packet that pulls every number from the bank in hours, not the weeks investors usually wait.

Hypothetical useDiligence ready

Example

Coffee Subscription

CPG · Recurring

A forward cash view modeled on the deposits that have actually cleared, so your next hire is not a guess.

Example forecastForward cash

Example

Athletic Wear

Amazon · 8 figure

A queue of chargeback events surfaced early, with the supporting evidence already pulled together for you.

Sample workflowChargeback signal

Example

Home Goods

DTC · Multichannel

A reconciled ledger that maps every payout line back to the deposit it came from. No more month end mystery.

Possible outcomeBooks at peace

Example

Outdoor Apparel

Shopify Plus · 7 figure

Imagine a side by side view of platform reported ROAS next to the ROAS your settled cash actually supports.

Illustrative scenarioSettlement ROAS

Example

DTC Skincare

Shopify · $4M ARR

What your report could reveal: the gap between platform reported revenue and the cash that actually settled at the bank.

Sample insightRevenue clarity

Illustrative scenarios. Truence is in private beta and does not publish customer results.

AI summary

Ask any AI to summarize Truence.

One click. Your favorite model opens with a pre-written prompt and explains Truence in its own words.

Verify. Predict. Scale.

Anything. Everything. Universal integration.

Five proofs. One source of truth.

Verified at your desk. Alive in your pocket.

One platform. The whole picture.

Revenue, confirmed.

Marketing that proves itself.

The road ahead.

Real-time accounting.

Your whole operation.

Trust, engineered.

For ecommerce founders and leaders who are done guessing.

Four steps to your truth.

A short call to confirm fit.

Guided session to connect your data.

Your report, walked through line by line.

Your honest verdict shapes the platform.

Two decades of proving the numbers are real.

The answers, plainly.

What your Truence report could reveal.

Verify. Predict. Scale.

Ask any AI to summarize Truence.